Will AI replace SEO?
No. AI is not replacing SEO, it is reshaping it. The core purpose of SEO, helping the right people find your content, has not changed. What has changed is where that discovery happens: alongside classic search results, people now get answers directly from AI engines like ChatGPT, Perplexity and Google AI Overviews.
So SEO is not dying. It is expanding to include optimizing for AI answers, sometimes called AEO and GEO. The teams that thrive treat AI as a new surface to be found on, not the end of the discipline.
